Top 5 Books and Reference Apps on Android in Israel Q4 2021

During Q4 2021, the top five Books and Reference apps on the Android platform in Israel demonstrated a range of performance metrics in terms of downloads, revenue, and active users. Here’s a detailed look at their trends:

Storytel: Audiobooks & Ebooks from Storytel Sweden AB saw a progressive increase in weekly revenue, peaking at approximately $5K in early December. The app’s weekly downloads fluctuated, reaching a high of 3.3K in late October before dipping to 1.7K by the end of November, and then recovering slightly in December. Weekly active users displayed a mixed trend, with a decline from 11K in late September to a low of 8.9K in late November, followed by a rise to 10.6K by the end of December.

אייקאסט ספרים מוקלטים, published by iCast Hebrew Audiobooks, experienced a peak in weekly revenue of around $4.8K in late September, followed by fluctuations and another peak of $4.6K in late November. The app’s weekly downloads were relatively low, peaking at 432 in early October and then stabilizing around 200 downloads per week towards the end of the quarter.

Litres: Books from LitRes showed a stable revenue trend, with weekly earnings hovering around $1.2K to $1.3K for most of the quarter, except for a dip to $745 in mid-December. Weekly downloads were modest, peaking at 343 in late September and then stabilizing around 200 to 250 downloads per week. Active users for the app saw a gradual decline from 1.1K in late September to 926 in late November, followed by a slight recovery to 1K in early December.

Hinovel by Hinovel witnessed varied weekly revenue, peaking at $1.2K in late October and then experiencing fluctuations, ending the quarter with $737 in the last week of December. The app’s weekly downloads were low, with a peak of 433 in late September and a significant drop to around 50 downloads per week by the end of December. Active users also saw a decline from 1.3K in late September to 967 by the end of December.

MyHeritage: Family Tree & DNA from MyHeritage.com had a peak revenue of $1.2K in early November, followed by a decline to $285 in mid-December, and then a slight recovery to $451 by the end of the quarter. Weekly downloads were relatively stable, hovering around 200 to 250 downloads per week. Active users showed a downward trend, starting at 666 in late September and dropping to 511 by the end of December.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.